Every blogger’s dream must be to have a ton of traffic coming to your site. Some bloggers manage to pull this off by sharing links to Twitter and Facebook and getting traffic from there but have you considered Pinterest as a source of traffic to your site?
Pinterest is a fantastic tool for bloggers and is often an underappreciated source of traffic. Even I didn’t realize how many page views Pinterest could draw until I got a new blog and even up till now, my old URL is generating more traffic than my current URL simply because of all the Pinterest backlinks have the old URL.
Still not convinced about the value of Pinterest? Consider this: the life of a Pinterest post is several times longer than the life of a Facebook post and even more than the life of a tweet. Pinterest is a sharing site, so once a pin hits off, it is basically a fountain of views as every single repin multiplies the audience. Facebook posts and tweets don’t get shared as much and even if they do get shared, they are often lost after a day or two and can’t generate more traffic once a specific time period is over, as Facebook and Twitter both run on fresh, new content being constantly updated on user feeds.
Have I got your interest now? Are you considering to jump on to the Pinterest bandwagon? Well, you’re in the right place! Keep reading and before you know it, you’ll be ready to set up your Pinterest and start pinning great content. It might not hit off right away but be assured that slow and steady wins the race and the most important thing when starting any task is to commit to it.
Let’s get started.
Set Up Your Pinterest Profile
- Register your account as a business account. That way you get to see some analytics about your profile and your pins, like how many views you generate and how much engagement you bring in.
- Have a great profile picture. After all, you gotta make a good first impression!
- Include keywords in your ‘name’. For example, I have my name set up as Kanra Khan – The Lunar Descent, but a more relevant title would probably be Kanra Khan – Med Student Blogger as this will help my profile show up in searches related to ‘blogging’ as well as ‘med student’.
- Write a fantastic description. Try making it a little quirky but most importantly, use keywords for the same reason as above. You have significantly more leg room here, so make use of it!
- Create a blog board. Most bloggers have their first Pinterest board being all about their blog so that their new posts are the first thing a potential follower will see. It also helps set the tone of your profile as now it would be very apparent that you are not only a blogger but also a very serious blogger.
Research About Pinterest Keywords
- Use the search bar to look up suggested searches similar to your content. For example, if I write about med school, Pinterest will show additional suggestions like ‘med school motivation’, ‘med school humor’, ‘med school notes’ and this tells the kind of content that people want related to med school. This can help you either create content or adjust content you already have to fit in.
- Add keywords everywhere. Whether it’s in the description of you or the desciption of a specific pin or a description of a board. Use it because Pinterest is a search engine and you need your content to show up when users search something relevant.
- Within the ALT tag of an image, use regular keywords, not Pinterest keywords. Pinterest keywords should only be used when you are posting content to Pinterest. If the content is being published on your blog, then it should have the Google keywords.
Create the Perfect Pin
- Use attractive and relevant photographs. It’s probably not a good idea to use just any kind of photograph. It should have good, pleasing appearance. The images should be high quality with good photographic concepts and also should be related to your topic.
- Create a graphic of the right dimensions. In case you’ve noticed the set up of the Pinterest home page, whether on desktop or on mobile, images that are more taller than they are wider tend to get more space and stand out way more. A great way to get the right proportions is to use a photo-editor that specifically caters towards creating Pinterest graphics, for example, Canva.
- Layer words on top of your graphic. It helps to give your pin some context and makes it more likely for people to click to your pin. It turns your graphic into just a pretty picture to the cover of an article in a magazine-esque fashion. It peaks interest and creates questions that your linked blog post should solve.
- Write a fantastic description. That’s right, we’re reusing this post because it’s just that important! Besides the image, you also get a space to describe the pin. While it’s helpful to write the topic of the post and your blog name, it doesn’t really coax the reader into clicking. Describe the content of your article, perhaps through an excerpt or through a fresh couple of sentences.
- Use keywords. Spend some time researching up on Pinterest keywords related to your topics and try to add as many as you can into your description.
- Use hashtags. Instagram hashtags could work as well, but it’s probably better to just hashtag out the Pinterest keywords that you didn’t know how to write into your description.
- Add a call to action. TELL people to click to read more and to get their answers. Your description and graphics might have been able to get a question or query into their heads but that question will vaporize as soon as they scroll away, so you have to quickly offer the solution.
Start Pinning Content
- Create multiple boards that all revolve around your content. The more the boards, the better because now you have opportunities to make the boards super specific with special keywords and the opportunity to drive more searches. I personally have cut down my boards because I don’t pin regularly and I wanted to create my profile to be organized, as opposed to haphazard boards of all kinds.
- Pin your own content. Take control of a pinned post using the above tips (creating the image, adding descriptions, using hashtags) and bring fresh pins to the site.
- Don’t repin your own content. Instead, create new pins. New pins are better than just repinning old pins here and there. Experiment with all the different ways you can present the same images.
- Pin consistently. It’s better to have a few pins every day rather than a ton of pins on the weekend and then nothing for the rest of the week. By pinning consistently, you are able to keep yourself in your audience’s feed, as opposed to annoying them every few days.
Socialize on Pinterest
- Comment on pins. It’s a great way to get noticed by the original user and can help increase your follows if you regularly comment. It should be a helpful comment though, just like the comment etiquette bloggers follow when it comes to commenting on other blogs!
- Try the Pin. There’s this feature for DIY pins where if you have tried out the DIY, you have the option of sharing your results. It’s really an interesting feature and I feel like it could really boost your presence as your attempted DIY will be shown along with the original DIY post!
- Follow people who should follow you. Search up for popular boards and people who are in the same niche as you and follow their followers. Chances are that you will end up on their radar and they’ll check you out and maybe follow back?
Well, these were all a bunch of tips for bloggers who want to use Pinterest to boost their traffic! While Pinterest has a tremendous amount of potential for generating page views, it’s also important to remember that most of these views will increase the bounce rate (the number of visitors who left at the same page they entered at) as they’ll just read, leave the site and maybe re-pin the image for other people to read. Keeping these people on your blog is a difficult task, especially since Pinterest used mostly on a mobile platform, but you will, nevertheless, be building up an audience as interested people will keep pinning, repinning and coming back for more.
I hope this all helped you or at least gave you an idea of what you should do to get started! Pinterest can be a hit or miss, but once it hits, it really shows and makes all the trial and error sessions worth it. Don’t forget to share this post if you liked it!